Jay Wood
- Media Contact
Broadly speaking, I am interested in attitude change, persuasive communication, and social influence.
Many of my current research activities involve investigating the impact of attitude strength on persuasion processes. For example, while some attitudes, opinions, and beliefs are weak and malleable, others are much more deeply entrenched and are more difficult to change. Understanding the properties that differentiate these weak and strong attitudes, the various conditions that determine an attitude’s strength, and the behavioural consequences of these processes form the core theme of my research program.
More recently I have become interested in how characteristics of persuasive messages (e.g., narratives vs. rhetorical arguments) and cognitive biases affect attitudinal processes. I am also excited to explore the utility of basic attitude and persuasion research in more applied settings (e.g., medical interventions, public service campaigns) and to forge connections with other, related disciplines.
Primary Interests:
- Attitudes and Beliefs
- Internet and Virtual Psychology
- Persuasion, Social Influence
- Research Methods, Assessment
- Social Cognition
Research Group or Laboratory:
Book Chapters and Other Publications
- Wood, J. K., & Fabrigar, L. R. (in press). Attitudes. In Dana S. Dunn (Ed.), Oxford Bibliographies Online: Psychology. New York: Oxford University Press.
- Wood, J. K., & Fabrigar, L. R. (2007). Likert Scaling. In N. J. Salkind (Ed.), Encyclopedia of Measurement and Statistics (Vol. 2, pp. 536-540). Newbury Park, CA: Sage Publications.
Courses Taught:
- Cognitive Psychology
- Introduction to Psychology
- Research Methods and Analysis
- Social Psychology
- Upper-year Selected Topics
Jay Wood
Department of Social Sciences
AUT University
Private Bag 92006
Auckland 1142
New Zealand
- Phone: +64 9 921 9999, extension 8506